Data privacy policy


We provide you with information below about how personal data is collected when using our website Personal data is information about the personal or factual circumstances of the user, such as e.g. their address, name, email address, telephone number, user behaviour and other information that allows conclusions to be drawn about a specific person. Insofar as we collect such data, you will be informed below about the purpose and extent to which this data is used.

1. Responsible entity

LIGNE ST BARTH GmbH, Helene-Wessel-Bogen 11, D-80939 Munich HRB 104793 represented by Managing Director Peter Grein, Markus Börner is the responsible entity in accordance with data protection law. If you wish to exercise your rights in accordance with Section 9, please contact:

Telefon: 0893160573


The data protection officer for the data controller is:

Glöckner Keller Rechtsanwälte
Mr.  Keller, Frank A.
Johannisstraße 5
Germany 90419 Nuremberg

Phone: +49 (0)911 2550 99-0

2. General information on the use of personal data

Personal data is processed when you use our website, contact us via email or visit our shop. We use Google Analytics to analyse user behaviour. In addition to our website, you may also use social media that is linked via our website. When processing your personal data, we ensure that it is only used within the scope of the relevant legal regulations and only with your consent. If you have given your consent for us to use your personal data, you have the right to withdraw this consent with future effect. In addition, you also have other rights that are explained in Section 9. We collect and use personal data during the following processes:

3. Logging usage, scope of the data processing

We temporarily save the data recorded during the use of our website in a log file, irrespective of what you do and even during the basic use of the website (without registering or transferring information to us in other ways). In this process, we save

– the data and time of access to our website,
– the duration of access to our website
– the IP address
– the operating system of the computer used to access our website
– the web browser used to access our website
– the websites from which the user accessed our website
– the subpages visited on the website

The legal basis for the saving of this data is Art. 6 (I) f) of the DSGVO. Saving the IP address is necessary to ensure the functionality of the website and also to guarantee the security of the website. We only save the IP address for the duration of your visit. A personal evaluation of this data is not carried out. The collection of this data for the provision of the website and saving the data in log files is necessary for the operation of the website.

4. Use of cookies

Cookies are small text files that are used to adjust the services offered on our website for users, to make using the website easier and to analyse the use of the website. In general, the browser automatically saves cookies to your computer. You can change the settings on your browser so that cookies are no longer saved or only saved after you have given your consent.

You can delete the cookies saved on your browser at any time via the “settings”. Please refer to your browser’s help section for more information on how the browser works. If you do not permit cookies to be saved on your computer or you delete the cookies, it may not be possible to use or there may be some limitations to certain services offered on this website.

5. Special user options on our website: 

We offer you different options for contacting us or obtaining information from us on our website.

a. Contact via email or using the contact form

If you contact us using the contact form or via email, we save the email communication until we have dealt with your enquiry or use it to answer any questions and document the communication. If you contact us using the contact form, it is only obligatory for you to provide us with your email address, providing us with your name is voluntary. This form is protected from being accessed by third parties using TLS encryption.

If you contact us via email, it is possible that third parties could access the email if it is not encrypted. You can find out whether your emails are encrypted from your email provider.

The legal basis for the use of personal data transferred in the email is Art. 6 (1) f) of the DSGVO. If you contact us via email for the purpose of concluding a contract, the legal basis for the processing of your information is also Art. 6 (1) b) of the DSGVO.

b. Use of our online shop

(1) If you want to place an order in our online shop, it is necessary for you to provide the personal information that we require to process your order and conclude the contract. The obligatory information required for processing the contract is specially marked, all other information is provided voluntarily. We use the data you have provided to us for processing your order. In addition, we may transfer your payment data to our house bank. You also have the possibility of paying via PayPal. We require this information in order to conclude the contract. The legal basis in this case is Art. 6 (1) Sentence 1 b) of the DSGVO.

You can voluntarily create a user account so that we can save your data for subsequent purchases. When creating an account under “Your Account”, the data you enter will be saved until you withdraw your consent. You can delete all other data, including your user account, in the customer area of the website.

We may also use the data you have provided to us to inform you about other interesting products from our range or to send you emails with technical information.

In accordance with commercial and tax law, we are obligated to save your address, payment and order data for a period of ten years. However, we restrict the processing of this data after two years, i.e. your data is only saved to adhere with the legal regulations.

In order to prevent unauthorised access to your personal data – especially financial data – by third parties when using our online shop, the order process is safeguarded using TLS encryption.

6. User analyses for statistical purposes – Google Analytics

In order to optimise our website, remove sources of error and identify how visitors use our website and what areas are used at what times, we use Google Analytics, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. Google uses cookies to enable it to analyse your use of the website. The legal basis for the use of Google Analytics is Art. 6 (1) f) of the DSGVO.

The services offered by Google Analytics are enhanced using the code “anonymizeIp” – a function for the anonymisation of IP addresses. IP addresses are thus shortened so that they cannot be connected to you. This anonymisation process means that your IP address will be shortened before it is transferred within the member states of the European Union or in other states that are contracting parties to the Agreement on the European Economic Area. In exceptional cases, it is possible that the full IP address is transferred to a Google server in the USA.

The information about your use of our Website (including your anonymised IP address) that is collected by the cookies saved on your system by Google Analytics is also transferred to and stored on a Google server in the USA. Google is certified for the EU-US Privacy Shield.

Google uses this information on our behalf to evaluate the use of the website for us, to create reports on the activity on the website and to provide additional services for us connected with the use of the website and the Internet. The IP address transferred by your browser during the use of Google Analytics is not combined with other data from Google.

You can prevent and object to the saving of cookies by changing the browser settings described in Section 2, with corresponding limitations on the use of the website.

You can prevent the collection of the information generated by the cookie that is related to the use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin that can be found under the following link:

As an alternative to the plugin described above or changing the settings on mobile devices (e.g. smartphones, tablets), you can also save an opt-out cookie or block cookie on your device, Deactivate Google Analytics, which prevents the collection of data by Google Analytics on this website. This cookie only works on this specific device and in this browser and needs to be reactivated when you delete the cookies.

Further information on Google Analytics and the subject of data protection can be found under the following link:

7. Embedding of social networks via links

The website is linked to the social media providers Facebook, Instagram and YouTube via graphics that do not initially transfer any data to these social networks. If you click on these graphics as a user of this website, you activate the connection to the chosen social network and your data will then be transferred to this social network. These links are provided on the basis of a legitimate interest in accordance with Art. 6 (1) Sentence 1 of the DSGVO.

a. Facebook

If you click on the Facebook graphic (pictogram with an “f”), you will transfer information to your Facebook network (Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland) and indicate that you like an article on our website. The process for transferring this data is activated when you click on the graphic. Personal data such as the IP address of your computer and your user behaviour will be transferred to Facebook servers in the USA and you will publicise the fact that you like our article. It is possible that Facebook will collect other data. We do not have any knowledge of these processes. You can find out how Facebook handles your data under the following link:

If you do not want Facebook to save data about your visit to our website, you should log out of Facebook and then delete the cookies in the browser you intend to use.

b. YouTube

We have embedded a link to YouTube on our website. If you view films on YouTube, the Google servers will be informed about the website from which you are accessing these films. If you are also logged in to YouTube/Google at the same time, Google can assign our website to your profile. In addition, the data described in Section 3 of this Data Protection Statement will be transferred. This will take place irrespective of whether you have a user account with YouTube via which you are logged in or whether you do not possess a user account. If you are logged in to Google, your data will be directly assigned to your account. If you do not want your data to be assigned to your YouTube profile, you need to log out before activating the button on our website. YouTube saves your data as a user profile and uses it for the purposes of advertising, market research and/or to tailor the design of the website to the needs of its users. This type of evaluation is carried out (even for users who are not logged in) above all for the provision of targeted advertising that is tailored to the user and to inform other users of the social network about your activities on our website. You have the right to object to the creation of this type of user profile, whereby you need to refer to the information provided by YouTube on how to exercise this right.

If you do not want YouTube/Google to save data on your visit to our website, you need to log out of Google/YouTube, delete the cookies in the browser you are using and change the settings at Google as described here:

c. Instagram

We have embedded a button (pictogram with a small camera) on our website that links to the Instagram website when activated. Instagram is an application for the sharing of photos and images. This service is operated by Instagram Inc. (1601 Willow Road, Menlo Park, CA, 94025, USA). Your data is transferred to Instagram in the USA.

If you are logged in to your account at Instagram, you can link content and especially images from www.xxxx to your Instagram profile by clicking on this button. In this process, Instagram can connect and log your visit to our website with your user account. We do not have any influence over how Instagram handles your personal data. Further information on how your personal data is handled can be found in the privacy policy published by Instagram:

If you do not want Instagram to save data about your visit to our website, you should log out of Instagram and then delete the cookies in the browser you intend to use.

d. Twitter

We have embedded a button (pictogram with a small bird) on our website that links to the Twitter website when activated. You will then visit the service operated by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. If you have a Twitter account, Twitter can assign your visit to our website to your profile.

Here is the privacy policy published by Twitter: Twitter is certified according to the Privacy Shield agreement and thus guarantees to observe European data protection laws ( Privacy policy:, opt-out:

e. Google Plus

We link to our Google +1 page. This service is operated by Google. See Section 6 for contact details and information on data protection. Google +1 allows you to publish personalised content on the Internet. However, Google will save information on the content that you have clicked on using +1. Google will also save information on your visit to the website that you have viewed.

f. Pinterest

If you click on the Pinterest button on our website, you will be transferred to the website operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. If users are also members of the Pinterest platform, Pinterest may assign the accessed content and functions described above to the user’s Pinterest profile. Here is the privacy policy published by Pinterest: .

8. Security measures

We strive to permanently guarantee the security of the personal data we have stored using appropriate technical and organisational measures and through the continuous development of our website.

9. Rights of the user: right to obtain information, right to withdraw consent, right to erasure and restriction of processing of personal data, right to object

You have various rights as the so-called data subject in relation to your personal data. You can request information (Art. 15 of the DSGVO) about the data we have saved about you at any time. You can also request that incorrect information is rectified (Art. 16 of the DSGVO), any further processing is restricted (Art. 18 of the DSGVO) or that the data is erased (Art. 17 of the DSGVO). You have the right to request the transfer of your data to a third party (Art. 20 of the DSGVO) and the right to object to the processing of your data (Art. 21 of the DSGVO).You can find the provisions here in Chapter 3 .

Personal data about the data subject will be erased or its use blocked as soon as the purpose for which it was saved no longer exists. Erasure of the data is only permitted if it does not contradict any statutory retention periods. In this case, the use of this personal data will be blocked instead of it being erased. If you have any questions about the use of your personal data or wish to request the erasure of this data, please contact the responsible entity stated in Section 1. We reserve the right to only answer your enquiry in writing and to verify your identity.

If we have a legitimate interest in the use of your data, you can object to the use of this data at any time and we will erase your data as a result. Please send your objection to the use of your data to the responsible entity stated in Section 1.

If you have given consent for us to use your data, you have the right to withdraw this consent at any time with future effect. Please send your informal notification that you are withdrawing your consent to the responsible entity stated in Section 1.

If you want to lodge a complaint about how we handle your personal data, you have the right to complain about how we process your personal data to a data protection supervisory authority. The responsible supervisory authority for our company is the Bavarian Data Protection Authority .

Version of the Data Protection Statement: May 2018

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